As the open social web grows, a new nonprofit looks to expand the 'fediverse' | TechCrunch
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A new project launching today aims to capitalize on the momentum seen within the fediverse, also known as the open social web, which describes

A new project launching today aims to capitalize on the momentum seen within the fediverse, also known as the open social web, which describes interconnected social networking services powered by the ActivityPub protocol. Co-founded by the co-author and current editor of ActivityPub, Evan Prodromou, a new nonprofit organization called the Social Web Foundation will focus on expanding the fediverse, improving ActivityPub and the user experience, informing policymakers, and educating people about the fediverse and how they can participate.

  • MrSoup@lemmy.zip
    20·
    2 months ago

    That’s the most famous ActivityPub social just because people don’t know what federation is and that Threads implements it (disabled by default).

    All IRL people who know Threads whom I asked what made Threads different from Twitter didn’t know about this feature.

    • MorallyCoffee
      21·
      2 months ago

      It’s like people can’t get interested in anything unless it has the Big Tech stamp of approval. 🙄

      • floofloof@lemmy.caEnglish
        12·
        2 months ago

        It’s just about marketing. People don’t know about what they don’t hear about, and the wealthier companies can make sure people hear about them. There’s no budget for that with regular Fediverse sites.

        • refalo@programming.dev
          42·
          2 months ago

          People don’t know about what they don’t hear about

          Some people take the initiative to learn things on their own though. I suppose we’re not their target audience however.

        • The Doctor@beehaw.orgEnglish
          2·
          2 months ago

          And make sure they hear about it in such a way that it seems interesting. The fediverse doesn’t use any basic marketing plan techniques, and enough people are conditioned to them (after a lifetime of growing up surrounded by advertising on television and in their spaces) that anything which doesn’t fit that template scoots right by.

      • MrSoup@lemmy.zip
        9·
        2 months ago

        In their favor I can say that none of them are tech savvy and they got to know Threads just because Meta put Threads links and icons all over Instagram (which those people use).