cross-posted from: https://lemmy.world/post/19466667

Money, Mods, and Mayhem

The Turning Point

In 2024, Reddit is a far cry from its scrappy startup roots. With over 430 million monthly active users and more than 100,000 active communities, it’s a social media giant. But with great power comes great responsibility, and Reddit is learning this lesson the hard way.

The turning point came in June 2023 when Reddit announced changes to its API pricing. For the uninitiated, API stands for Application Programming Interface, and it’s basically the secret sauce that allows third-party apps to interact with Reddit. The new pricing model threatened to kill off popular third-party apps like Apollo, whose developer Christian Selig didn’t mince words: “Reddit’s API changes are not just unfair, they’re unsustainable for third-party apps.”

Over 8,000 subreddits went dark in protest.

The blackout should have reminded Reddit’s overlords of a crucial fact: Reddit’s success was built on the backs of its users. The platform had cultivated a sense of ownership among its community, and now that community was biting back.

One moderator summed it up perfectly: “We’re the ones who keep this site running, and we’re being ignored.”

  • solsangraal@lemmy.zip
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    3 months ago

    they’ll be fine. as evidenced by twitter, there is absolutely no amount of enshittification that will make some people leave

    • paultimate14@lemmy.world
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      3 months ago

      Hasn’t Twitter lost ~30 million active users, about 10%, since Musk bought it? Plus there’s probably going to be a couple million more gone from the Brazil ban.

      • Riven@lemmy.dbzer0.com
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        3 months ago

        I’m also willing to bet a ton of the remainder are bot or alt accounts for people too.

        My girlfriend doesn’t use Twitter but the platforms she does use she has multiple accounts on and I bet a lot of people do that too.

        • AwkwardLookMonkeyPuppet@lemmy.world
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          3 months ago

          Musk himself said there are way more bots than he thought when he was trying to weasel out of buying the site. That was before AI that could solve recaptchas, and respond like a human. Imagine how many bots there are now.

          • Riven@lemmy.dbzer0.com
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            3 months ago

            Reminds me of the handful of big subs on reddit who had no new posts for days when they banned bots lul.

      • Optional@lemmy.world
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        3 months ago

        Fuck, I remember Yahoo.

        It was never cool but in the stone age it was hip for about 30 minutes.

      • nutomicA
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        3 months ago

        Interesting, I never used digg and didn’t know about it’s history. It seems like they could have easily fought back bots with captchas, email verification, phone verification and so on.

        • madjo@feddit.nl
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          3 months ago

          Phone verification? In 2010? Only 20% of US citizens had a smartphone in 2010. That kind of verification was extremely rare at the time. Privacy was still very much a thing, sites that requested personal data like that was regarded with suspicion.

          • nutomicA
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            3 months ago

            I mean phone number verification like steam does. It’s only one of many possibilities when you are a major company.

      • Cryophilia@lemmy.world
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        3 months ago

        That only works when there’s competition. There’s like 5 sites left on the Internet. It’s been centralized and monopolized.

      • Annoyed_🦀 @monyet.cc
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        3 months ago

        Digg era is very different than today. Peak user for Digg is 30million, while Reddit and Twitter is 330million and 368million respectively, almost 10 times the different. As demonstrated by Twitter, even in its worst form they only lose like 30million user. Reddit won’t go anywhere, the vibe though, will.

    • Altima NEO@lemmy.zip
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      3 months ago

      I keep seeing YouTubers who host their own subreddits still mentioning Reddit a lot in their videos. Yeah, some people probably don’t even care what happened.

      • Riven@lemmy.dbzer0.com
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        3 months ago

        A big streamer I watch is sorta in that camp. He mentions his subreddit all the time and it’s an active part of stream/communication with chat, he removed at reddit and it’s broader base all the time but I see no signs of moving away from it.

    • nickiwest@lemmy.world
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      3 months ago

      That’s because there will alway be new 10-year-olds who are just discovering “new” parts of the Internet. They are growing up with the enshittification, so they don’t know that things were better before they were born.