Motorcycle maker Harley-Davidson has become the latest manufacturer to drop diversity, equity and inclusion initiatives amid sustained pressure from anti-DEI activist Robby Starbuck.

In a statement Monday, the Milwaukee-based company said it has not operated a corporate DEI function since April, no longer has minority-owned supplier goals and plans to exit socially motivated training for employees.

Harley-Davidson’s statement, posted on X, said that it sees “every leader’s role to ensure we have an employee base that reflects our customers and the geographies in which we operate” – and the company would limit training to legal requirements.

  • Dud@lemmy.world
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    3 months ago

    I rode a Honda Shadow, fun little cruiser until an old lady took me out. The false ego and grand standing from the Harley guys was fuckin obnoxious, nearly as bad as the coal roller bros.

    • marx2k@lemmy.world
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      3 months ago

      I, too, rode a Honda shadow. I quickly grew tired of that upright sitting position on classic cruisers. Longer rides made my spine feel every fucking bump.

      On a separate note…

      Fuck all of those Harley removed that bought into the lifestyle riding around without helmets on the weekend.

      • Dud@lemmy.world
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        3 months ago

        Judging by the damage to my helmet I would not be typing right now if I didn’t roll out in full gear every time.

          • Dud@lemmy.world
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            3 months ago

            Nope, no new bike either though. Between being out of work for 6 months for physical recuperation and the mental toll it took on me it’s taking a long time to bounce back financially. Doubly so with rent sucking my soul out on top of it.