Starbucks’ CEO is out. Chipotle’s Brian Niccol is taking over | CNN Business
www.cnn.com
Starbucks CEO Laxman Narasimhan is stepping down immediately after just a year in the role, the company announced Tuesday.

The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • sunzu2@thebrainbin.org
    82·
    4 months ago

    +5 to taste if Latinx customers eat there.

    I wonder how the latinos feel about this one lol

    • Catoblepas@lemmy.blahaj.zone
      3·
      4 months ago

      I live in the southwest US and see a lot of events and organizations use Latinx. If it was only local government using it without community input or something you might have a point, but it’s kinda weird to act like Latino run organizations somehow don’t know their own opinions. Some organizations even use both Latino and Latinx depending on if they’re speaking in Spanish or English, and somehow I feel like you’re not ready for Latine.