That’s one of the reasons companies love subscriptions. You’d think that people would cancel whenever they aren’t using it, since it presumably is rather easy. But most are lazy or maybe have the irrational fear of missing out, even if they could easily resubscribe, should they ever need it.
Personally I wonder if one of the next steps of enshittification would be longer minimum subscriptions, but I guess with these kind of stats there isn’t a need for it yet.
Sometimes it’s not laziness. These companies will make it a game to cancel. Hiding the unsubscribe button or requiring you to call. I recently signed up for Amazon Prime mostly to get rid of the nag screen when I checked out. Finding the unsubscribe button took longer than it should have. Then it was three screens, with each one asking me if I’m sure or if I wanted to “pause”.
Fucking dark patterns.
I think long minimum subscriptions would prevent more people from casually signing up. I’m guessing it’s better to get more people in the door easily for the reasons you stated at the beginning. Or they would need really, really compelling content to force people to swallow it, but streaming services have proven it’s not that easy to make content that good.
Yeah you are probably right. Squeezing the most profit out of your customers certainly isn’t easy.
But I am sure they are constantly running the numbers in the background, just as they did with other changes such as the crackdown on password sharing or changes in subscription tiers.
Or they would need really, really compelling content to force people to swallow it, but streaming services have proven it’s not that easy to make content that good.
I do think people will always want some form of entertainment. And with cable on the way out I’d imagine that as far as streaming services go Netflix is in a good position to be that default “minimum” so to speak.
Only question would be if free services such as YouTube could fill that entertainment void and make people not want at least one streaming service (I’d assume that once one of them does long subscriptions, everyone else would follow suit)
I mean, sort of. We have one subscription for 3 people. I don’t really use it, yes. But my child does every day (as much as is allowed per day, of course not all day). My wife is also using it occasionally. But technically a third in this household isn’t using it. So does that count?
Same here. Kids watch it all the time, but the adults almost never do.
this also does not account for people who are not even aware they’re still subscribed to Netflix.
Queue rocket money ad
i mean considering netflix basically offers memberships through mobile phone plans, it’s not a surprising number.
I used to pay the premium subscription, but never used it. My nephews, sisters and mother law did, and we paid for them to use it. When Netflix stopped the possibility of password share we canceled it.
Your local gym: “Those are rookie numbers”.
