So… was Google just fucking with advertisers, basically saying “you’re so dependent on us, we can choose to make you freak out about a technology change that never happens?” That would be pretty diabolical, which means I wouldn’t put it past them.
The goal was to come up with an alternative that gave Google a significant advantage in advertising while appearing to protect privacy. That project has apparently failed, so it’s now more like business as usual.
So… was Google just fucking with advertisers, basically saying “you’re so dependent on us, we can choose to make you freak out about a technology change that never happens?” That would be pretty diabolical, which means I wouldn’t put it past them.
The goal was to come up with an alternative that gave Google a significant advantage in advertising while appearing to protect privacy. That project has apparently failed, so it’s now more like business as usual.
it sounds like they replaced it with something worse