I eat meat but I go Qurorn nuggets when I buy frozen to eat less meat but also because they genuinely taste better than chicken goop.

I still think chicken tenders taste better and I have no real issue eating chicken goo but it comes down to three/four things. Price, taste, healthiness, less suffering.

There is ways to get people to eat less meat and it think it starts with some meals being vegan or having some meals that are 50% less meat and then 50% mushrooms/veggies.