Cracker Barrel plans menu refresh, store remodels & loyalty program to win back young customers after losing 16 percent in 4 years.

Cracker Barrel’s CEO faces an uphill battle to revive the restaurant chain after a blunt admission sent stock prices plummeting 20 per cent.

  • yesman@lemmy.world
    39·
    7 months ago

    “Cracker Barrel” refers to 19th century rations. The Cracker was a shelf stable hard-tack biscuit and they were packed into barrels or boxes for transport. You would have encountered hard tack in the military or as a poverty food.

    There is a story about General Lee and Jackson meeting before Chancellorsville while sat on these boxes called the “Crackerbox Meeting”

    I don’t think the name is related to the anti-white pejorative.

    • DannyMac@lemm.ee
      1·
      7 months ago

      Oh yeah! Cracker Barrel, as far as I can tell, never offered hard tack made items on the menu! Boo! False advertising!

      Thanks for the info, I didn’t realize that’s where the name came from :)