Instant isn’t as terrible as a lot of people make out but you also don’t need to complicate fresh brewed coffee either, brewing in a french press is only slightly more inconvenient than instant but gives a much better tasting coffee.
What I can’t forgive is incorrectly brewed fresh coffee. People who use a drip coffee machine and leave it in the jug burning and going stale for hours, I just don’t get it instant would be better in that case. Then you have the people that microwave coffee until it’s bubbling and sunder why it tastes bitter.
I see it more as able to make a mediocre cup, neither good nor bad. With brewed, you can change around different variables to play with the taste and thus can make good versions as well as bad. Being reconstituted, there is also the issue of less aromatics which plays a role in its taste, similar to orange juice needing flavor pack after processing. (https://www.sciencedirect.com/science/article/pii/S0308814620320550)
Instant isn’t as terrible as a lot of people make out but you also don’t need to complicate fresh brewed coffee either, brewing in a french press is only slightly more inconvenient than instant but gives a much better tasting coffee.
What I can’t forgive is incorrectly brewed fresh coffee. People who use a drip coffee machine and leave it in the jug burning and going stale for hours, I just don’t get it instant would be better in that case. Then you have the people that microwave coffee until it’s bubbling and sunder why it tastes bitter.
I see it more as able to make a mediocre cup, neither good nor bad. With brewed, you can change around different variables to play with the taste and thus can make good versions as well as bad. Being reconstituted, there is also the issue of less aromatics which plays a role in its taste, similar to orange juice needing flavor pack after processing. (https://www.sciencedirect.com/science/article/pii/S0308814620320550)