But, and there is a big BUT here, you can’t copy someone elses brand. You can’t put someone elses name on it and sell a product without asking for permission first.

Yes. That is also how I see it. Plagiarism is immoral, copying/replicating/altering is just natural. Has been the norm for millenia. That’s how art, science, and engineering, frankly, the entirity of human culture developed.