Woolworths has apologised to thousands of customers after mistakenly telling about 79,000 people they had won a competition.
The email for the Big Night In prize was meant to be sent to about 1000 winning customers.
Instead, 79,000 extra so-called winners were sent the same email - awarding them 4000 points towards the supermarket’s Everyday Rewards card system, which would equal $30 worth of groceries.
Well I guess they have to decide what that bad publicity is worth.
$30*1,000 = $30,000 planned to give away.
They accidentally emailed an extra 79,000 people, so paying out would cost $2,370,000 (on top of the $30k already budgeted).
It’s a pretty significant difference so I can imagine they got together a committee and decided paying out wasn’t worth it.
They’re prepared to pay up $400m to rebrand countdown supermarkets to Woolworths. They’re not strapped for cash ;-)