We might have been the only country. There would have been a tonne of other companies not from New Zealand competing in that market though.

How so? How many other countries were even thinking about being GMO free?

There being nothing differentiating Fonterra milk powder from any other milk powder is entirely my point - if they could have moved their production to premium markets, they would have.

That makes no sense. Their entire business is to control the milk market in NZ. How could they move their production to another country? Are they going to ship liquid milk elsewhere and then turn it into powder there?

The milk in a vat thing, it’s been around in some fairly primitive forms for several years, it’s been very interesting watching it develop.

I know, I know. Any day now it’s going to happen.

As I say, companies who use milk powder in their industrial processes, literally do not care if it comes from a vat or a cow.

What percent of the milk consumption in the world is for industrial processes?

I don’t see how this doesn’t screw Fonterra if they carry on as if it was nothing.

maybe they don’t care about the 0.001% of the milk market this doesn’t give a shit about how milk tastes or makes cheese or yogurt or whatever.