Meta's Former Head of VR: Oculus Go Was His "biggest product failure" & Why it Matters for Vision Pro
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Hugo Barra, Meta’s former Head of VR, offered some unique insight into the XR industry recently with an extensive blogpost that centers around Apple Vision Pro. Barra warns that, like the company’s first standalone headset Oculus Go, the novelty around casual content consumption will probably fade fairly quickly. Looking back at his time at Meta (then …

cross-posted from: https://lemmy.world/post/14977733

Meta’s Former Head of VR: Oculus Go Was His “biggest product failure” & Why it Matters for Vision Pro

Barra notes that poor retention for Oculus Go had to do with a few common factors, including user comfort, friction in starting a session when not already wearing the headset, and the social isolation of watching content alone—all of which is true for Vision Pro as well.

Barra concludes that, at least as far as Oculus Go went, traditional media consumption was “not a core ‘daily driver’ pillar but more an ancillary use case that adds some value to other core pillars (such as productivity or gaming).”

Granted Barra says Vision Pro brings more to the table […] but those same challenges that Oculus Go contended with basically remain.

  • [moved to hexbear]English
    4·
    6 months ago

    If the Go ever received a SUPERHOT VR or another killer app, I think it could have done pretty okay. In essence, it was the Samsung Gear VR adaptor if they made a whole standalone device out of it.

    I still flick it on every 6 months or so for a go at Quake GVR. For a 3DOF headset with one controller, it works pretty damn well. Full movement and everything.

  • lad@programming.devEnglish
    41·
    6 months ago

    the social isolation of watching content alone

    …let’s publish the watched content list to the user page on Facebook, what could go wrong with reducing social isolation 🌚