At a recent all-hands meeting, Google search head Prabhakar Raghavan told employees that the world is changing and they have to adjust.
At a recent all-hands meeting, Google search head Prabhakar Raghavan told employees that the world is changing and they have to adjust.
Things definitely changed. 15-20 years ago you actually got good search results instead of unusable crap we get today.
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I remember it already was, but everybody knew it was, so search engines were the brute force approach. The intelligent way was to use web directories and to ask friends.
The enshittification of the web is just one aspect of the enshittification of humanity.
True their competition is actually getting much better whereas they just throw BS at you nowadays. It’s unfortunate but Google is no longer my go-to for searching.
The issue is that there are 1000 spam sites heavily optimized specifically to exploit Google’s algorithm for every legitimate site. Merely by not being the primary focus of SEO, alternatives have a pretty hefty advantage.
i wonder what will replace it… maybe some way of AI to figure out which websites are deemed good in the eyes of actual human users, and then human users opting into sharing such score charts with each other?
Gen AI is a net negative for the moment, since the deluge of generated low-quality content outweighs convenience of topical results generated by LLMs with natural language queries.