The decision represents an abandonment of a longstanding goal that Tesla chief Elon Musk has often characterized as its primary mission: affordable electric cars for the masses. His first “master plan”, opens new tab for the company in 2006 called for manufacturing luxury models first, then using the profits to finance a “low cost family car.”
Tesla shares were down about 3% in early afternoon trading after the Reuters report.
Musk has since repeatedly promised such a vehicle to investors and consumers. As recently as January, Musk told investors that Tesla planned to start production of the affordable model at its Texas factory in the second half of 2025, following an exclusive Reuters report detailing those plans.
Last year their revenue from selling cars, powerwalls, and solar tiles was around $90 million. Makes the stock price seem crazy, yes. But then they sold $1.8 billion of carbon credits to other auto manufacturers, and that costs them basically nothing. Still doesn’t justify the stock price, but makes it less ridiculous. Selling carbon credits is Tesla’s main business at this point, the things they make just provide the justification for it.