Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • andyburke@fedia.io
    9·
    9 months ago

    History is littered with companies that decided they should “milk” their customers instead of providing new and innovative products. They usually don’t last all that long, but you’re right that the current board members might not gaf about any kind of longer term existence.

    • Semi-Hemi-Lemmygod@lemmy.worldEnglish
      4·
      9 months ago

      That may have been true in the past, but we’re in a corporate fuedal system now, with a bunch of little fiefdoms we can’t escape ruled by people who wish they had the rizz of Henry VIII or Louis XVI