LYNCHBURG, TN—Saying the spirit had been blended with construction workers, farmers, and airline pilots in mind, distiller Jack Daniel’s unveiled a new whiskey Thursday designed to be consumed while operating heavy machinery. “Whether it’s a forklift, dump truck, or crane, nothing lightens the load of handling large industrial equipment like Jack Daniel’s Blue-Collar Label Whiskey,” said company spokesperson Luke Montgomery, who added that the white oak barrel-aged whiskey also takes the edge off for workers operating a drilling rig in a coal mine or on an offshore oil platform. “It’s perfect for sipping discreetly from a thermos while barreling down a cornfield in a combine harvester toward screaming farmhands, or down a runway in an Airbus 320 toward screaming baggage handlers. The next time you’re in the business district of a major city swinging around a 12,000-pound wrecking ball, consider the bold, distinct flavor of Jack Daniel’s.” Company officials later clarified that the new Jack Daniel’s was perfect for “plain old drinking and driving” too.
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The main asphalt plant and quarry I worked at ~20 years ago had a long standing story that the guys running the front end loaders in the quarry did so with a large cooler filled with beer on every shift. The main path they traveled was “paved with their discarded cans.” As ‘proof,’ there was a picture in the control house of the crushing plant of a red pickup truck with a utility bed. The entire truck sat no higher than the tires. One of the operators had driven a 992 loader over the middle of the foreman’s truck when they said no more drinking on the job.
This checks out for TN
