Claims that electric vehicles don’t have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It’s another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

“These are not the same kind of customers who created the initial EV market,” GBK President Jeremy Korst told Business Insider in an interview.

“These are later adopters, and because of that, they’re not as driven by innovation or even design,” Korst said. “They have more functional needs, and they’re much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, ‘how do I charge so what’s that going to take? How much time is it going to take me?’”

  • JJROKCZ@lemmy.world
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    10 months ago

    Yep, was just shopping this week and it’s damn near impossible to get a new EV with range worth looking at and under 30k

    I just need 200 please, it gets cold here and losing 30% of 200 makes this tenuous. Think I’ll have to either get another hybrid for my wife as they return to work soon or wait for better tech

      • JJROKCZ@lemmy.world
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        10 months ago

        Yea I looked at one of the ‘23 units but it wasn’t a good price. They said the line supposedly being refurbed and a revamped Bolt will be released in ‘25

        • JohnDClay@sh.itjust.works
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          10 months ago

          I found the manufacturer buy back ones usually had better prices. When all the bolts got their batteries replaced, sometimes Chevy needed to buy them back. I found those were usually a bit cheaper.