Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • zeppo@lemmy.worldEnglish
    81·
    11 months ago

    Weird, this week they’re also claiming that TwitX has 24 times the engaged users of YouTube.

    • dinckel@lemmy.worldEnglish
      58·
      11 months ago

      Prime example of “source? trust me bro”. Elon can make up whatever metrics he needs to, but it doesn’t make the platform any better

      • zeppo@lemmy.worldEnglish
        21·
        11 months ago

        Advertisers surely know he’s full of crap, too. He can make up fake views, he could even have bots click on ads, but unless he’s also going to fake being a customer it will all come out in metrics. Savvy advertisers track all of that. Clicks per display, sales per click.

    • garretble@lemmy.worldEnglish
      5·
      11 months ago

      I’m curious about what their definition of “engaged” is. I imagine most people don’t make comments on YouTube videos, but twitter’s main focus has always been posting and commenting on others’ posts.