Snippets: For reputable news outlets, the challenge of producing work that Google likes and that meets high-quality standards is magnified; you can’t fill articles with SEO-bait keywords without readers noticing.

The sleazier SEO strategists have already caught on, waiting and hoping for their chance to exploit whatever Google prioritizes. There are product recommendation articles with titles like “Best Espresso Machine Reddit 2023” and entire websites filled with reviews “according to Reddit” that appear to be fake accounts talking to each other. Some subreddits are overrun with affiliate link spam.

  • maegul (he/they)
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    10 months ago

    Saw all the complaints about the web page, and as someone who likes creative web lanes from time to time, I was curious …

    And yea that shit was dumb and embarrassing. Like the verge has had their branding damaged as far as I’m concerned.