That message irritated me so much. “We endeavor to deliver the lowest amount of ads to our customers, fewer than our competitors!” Like you were doing with no ads?
They want to take us back to the way cable TV was
Worse: They want to take us all the way to where cable TV is
Yeah that’s sort of where late stage capitalism tries to go, the innovation of the Internet really disrupted their plans but they’re pushing hard to return to that “golden era” I almost forgot that cable still exists in some form, it must be a hellscape
I’m waiting until the moment I see an ad, then cancelling on the spot.
Shame, I do think Prime has the best non Trek sci fi collection of all the streamers and I enjoy the convenience but I cannot abide ads and refuse to do anything that would help make the ad transition successful.