• zinger@lemmy.world
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      11 months ago

      There is a water jug & mug manufacturer named Stanley. Apparently these “Stanley” brand cups went viral on TikTok, and TikTok users proceeded to buy them all up in a craze. The meme shows homer sitting next to the championship trophy of the National Hockey League, which is called the Stanley cup (no relation whatsoever to the Stanley name brand).

      • Aabbcc@lemm.ee
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        10 months ago

        Love the thoroughness of this. The only detail I could add is that the pink version pictured is a Starbucks exclusive version. And if an expensive cup wasn’t enough, there is a market for add-ons to the cup like phone holders and shoulder straps.

      • AwkwardLookMonkeyPuppet@lemmy.world
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        10 months ago

        TikTok is probably the most effective marketing platform in decades. Probably this generation’s equivalent of G.I. Joe and Transformer commercials cartoons.

      • Nacktmull@lemm.ee
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        11 months ago

        I will never understand why many consumers are so fucking stupid… 🤦

        • Jknaraa
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          11 months ago

          While everyone was busy buying up all the toilet paper I realized I don’t actually need it nearly as much as I had been using it, if I just shower afterwards, and ended up saving a ton of money.

        • Zink@programming.dev
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          10 months ago

          Spending money on dumb shit is fun for them, and combined with… FOMO I guess… suddenly the marketing campaign is a real trend.

          And judging from a few people I know IRL, they don’t even necessarily know that marketing/advertising is involved.

      • corsicanguppy@lemmy.ca
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        10 months ago

        Can’t trust that bored-sounding narrator in that dikdok. Never trust anyone whose entire adverb repertoire is ‘literally’.