Instead, Reddit focused on adding useless features nobody asked for like NFT. On the usability, the new look was their push to take the site more towards generic social media network, with friends, follows, awards and avatars, and instead of focusing on their core product: Link aggregation and discussions.

This. This right here, is the key reason why Reddit is dead or will die a slow painful death. It’s a cancer deep inside that Redditors are either in denial about, or just ignorant of.

But burying your head in the sand to this fundamental truth will ultimately not cure Reddit, it is at minimum doomed to mediocrity, and possibly irrelevance.