Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
Miller Lite is so disgusting, I used it as a drinking cessation aid, the first time I quit cold turkey and had terrible night terrors, the 2nd and hopefully final time I quit, i slowly stepped down with decreasing sized tall boys of Miller Lite till I switched over to delicious Non Alcoholic IPA’s. Was still hard, but easier with how disgusting Miller Lite is, the only beer that is more disgusting is Rolling Rock, but unfortunately it doesnt come in 6 different sizes of tall boys.