Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • morrowind
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    5 hours ago

    Well that would make you in the 10% of people actually using their truck

    • PagPag@lemmy.world
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      5 hours ago

      I bought a truck as a back up to my daily and weekend warrior, purely for towing and dirty jobs.

      Always used my daily with a tow hitch for most things and honestly still pick it with a 6x8’ trailer on occasion over my truck often because it’s easier to maneuver…

      A few of us exist