Soon people discovered that Meta’s ghoulish posters had been among us for months, even years. There’s Liv, a “Proud black queer momma of 2 & truth-teller,” according to its Instagram profile. Add to that Brian, “everybody’s grandpa;” Jade, “your girl for all things hip-hop;” and Carter, a “relationship coach.” I’m sure there are more yet to be discovered.
All four of these posters have pages on both Facebook and Instagram with mirrored content and all four have post histories that go back to September 26, 2023. The accounts have the blue verified check marks and a label indicating that they’re an AI “managed by Meta.” Users can block them on Facebook, but not on Instagram. Users can also message them across all of Meta’s platforms, including WhatsApp.
If I had to make business sense of this, it might be a pilot for eventual functions like a “sentiment injection” tool to really sway public opinion. With enough halfway believable accounts, not only does the site look more active, but companies/advertisers could pay Facebook to have the bots shovel opinions and products to users in a more overwhelming and coordinated approach than is currently possible with external bots.