Contracts exist partly so you can sell the player during its tenure. Having a player sign a contract only to run it out and leaving for free is not a strategy for long-term financial success in football asset management. Plus, with Raya and Ramsdale, Turner was clearly weakest.

This means the shirt and stadium sponsorships expire in the same year. By 2028 all the added funds from the four consecutive quadruples will render stadium naming rights a drop in the bucket and we can go back to Ashburton Grove.