I recall seeing something of this sort happening on goog for about 12~18mo - every so often a researcher post does the rounds where someone finds Yet Another way goog is fucking it up
the advertising dept has completely captured all mindshare and it is (demonstrably) the only part that goog-the-business cares about
some of those replies, oof
(especially that last one, which hits me with the same vibe as many of the coiner-era non-understanding hype-amplifiers did)