I think the ultra price for reddit was like 30 dollars for lifetime. 100+ bucks just seems like way to much.

Are you using a ad blocking dns service?

Will there be any way to allow to import in existing ultra subscription as i purchased one for sync for reddit. Or at least offer some sort of discount.

I think some people get to paranoid with 2fa with storing in password manager. Like if you have a high threat model keep it separate. But for most people just having a password manager with 2fa is streets ahead of 99 percent of people.