What's more, only 36 percent of those surveyed said they acquire PC games at full price, meaning the remaining majority prefer to wait for discounts or bundles,...
I mean, yah… When Steam puts damn near every game in existence on sale like 4 times a year like clockwork, they know damn well they’re setting up a habit/tradition in their consumer base that they can use to control the broader industry.
They’re big enough to survive with sheer volume on smaller margins for most of their revenues, and occasionally getting full ticket price from someone impatient or using their parents money.
Any upstart competitors will have a much harder time of it.
I mean, yah… When Steam puts damn near every game in existence on sale like 4 times a year like clockwork, they know damn well they’re setting up a habit/tradition in their consumer base that they can use to control the broader industry.
They’re big enough to survive with sheer volume on smaller margins for most of their revenues, and occasionally getting full ticket price from someone impatient or using their parents money.
Any upstart competitors will have a much harder time of it.