What's more, only 36 percent of those surveyed said they acquire PC games at full price, meaning the remaining majority prefer to wait for discounts or bundles,...
I almost never buy games at full price, but that doesn’t mean they’re pricing them incorrectly, from the viewpoint of the company that made the game. It’s a deliberate marketing strategy that works. It’s sometimes called the “skimming” strategy of pricing. (It has nothing to do with embezzlement.) It just means charging the highest price the market will bear at a certain time and ratcheting it down, and at each notch, finding a new market.
If 20% of your market will buy the game at $50, and 80% will buy the game a $25, you probably still want to charge 50 first and then bring it down to 25 gradually, as this will maximize your revenue.
I’m no capitalist, but maximizing a value function is just math.
I almost never buy games at full price, but that doesn’t mean they’re pricing them incorrectly, from the viewpoint of the company that made the game. It’s a deliberate marketing strategy that works. It’s sometimes called the “skimming” strategy of pricing. (It has nothing to do with embezzlement.) It just means charging the highest price the market will bear at a certain time and ratcheting it down, and at each notch, finding a new market.
If 20% of your market will buy the game at $50, and 80% will buy the game a $25, you probably still want to charge 50 first and then bring it down to 25 gradually, as this will maximize your revenue.
I’m no capitalist, but maximizing a value function is just math.