I think there’s some truth to that, but in my admittedly “outside-looking-in” experience, most full-time content creators have other means of raising money to operate: Patreon, merchandise, Twitch subscriptions, YT Membership, video sponsorships, etc. So I don’t think the total loss of advertising would lead to the total loss of content creators. You’d lose some, but others would survive. People like making content even when there’s no profit motive at all, it’s just less feasible to do it at an industrial scale if you don’t have more solid financial banking.
Consider Twitch subscriptions. You pay $5 to a streamer, you never see ads on their stream. No ads doesn’t mean no streamer. Likewise, streamer still streams even if you don’t subscribe, you just see the ads. As a business model, this is a little neater, tidier, than Google’s. On a technical level, it’s also better defended against adblockers since ads are injected into the stream, they’re not a separate stream you can just block.
Yes they “need” to stop adblock, but for the advertisers, not for the content creators.
What you’re saying is true, but misses the point. Yes, larger content creators can get sources of income besides advertising. However, the whole point of youtube is to let anyone big or small get started. Small creators can’t get started if they don’t have a source of income. So that’s where the advertising comes in.
In a sense, twitch builds upon the success of youtube. They took large creators who could get the $5 subscriptions on to their platform. But this only increased the need for youtube to court advertisers.
In a world without advertisers paying content creators, our options would be severely limited. We want small upstarts and cutting off their source of income is a terrible idea.
Unfortunately, our world requires the necessity evil of youtube doing whatever it can to stop ad blocker. No matter how nice it is. And if you as a user are satisficed with the limited content from large creators, as you said, there’s always twitch.
I think there’s some truth to that, but in my admittedly “outside-looking-in” experience, most full-time content creators have other means of raising money to operate: Patreon, merchandise, Twitch subscriptions, YT Membership, video sponsorships, etc. So I don’t think the total loss of advertising would lead to the total loss of content creators. You’d lose some, but others would survive. People like making content even when there’s no profit motive at all, it’s just less feasible to do it at an industrial scale if you don’t have more solid financial banking.
Consider Twitch subscriptions. You pay $5 to a streamer, you never see ads on their stream. No ads doesn’t mean no streamer. Likewise, streamer still streams even if you don’t subscribe, you just see the ads. As a business model, this is a little neater, tidier, than Google’s. On a technical level, it’s also better defended against adblockers since ads are injected into the stream, they’re not a separate stream you can just block.
Yes they “need” to stop adblock, but for the advertisers, not for the content creators.
What you’re saying is true, but misses the point. Yes, larger content creators can get sources of income besides advertising. However, the whole point of youtube is to let anyone big or small get started. Small creators can’t get started if they don’t have a source of income. So that’s where the advertising comes in.
In a sense, twitch builds upon the success of youtube. They took large creators who could get the $5 subscriptions on to their platform. But this only increased the need for youtube to court advertisers.
In a world without advertisers paying content creators, our options would be severely limited. We want small upstarts and cutting off their source of income is a terrible idea.
Unfortunately, our world requires the necessity evil of youtube doing whatever it can to stop ad blocker. No matter how nice it is. And if you as a user are satisficed with the limited content from large creators, as you said, there’s always twitch.