Apple expected to post fourth consecutive quarterly sales decline Thursday::Analysts haven’t missed Apple’s lack of growth this year and want to see the company thriving again.
Apple expected to post fourth consecutive quarterly sales decline Thursday::Analysts haven’t missed Apple’s lack of growth this year and want to see the company thriving again.
Yeah, everybody who wants an iPhone has one, and most people aren’t upgrading every year, despite what the stereotypes say.
And as far as the Mac goes, most people who wanted Apple Silicon upgraded when the M1 was the hot new thing. People held off on buying a new Mac in the latter half of the 2010s because of the keyboard and thermal issues, and once Apple Silicon was announced at WWDC in 2020, we knew the Intel Macs’ days were numbered. Most of us bought an M1-based Mac once the model we wanted came out, since the M1 models essentially fixed what was wrong with the Mac.
The Mac is the big one. iPhone sales are strong, stronger than pretty much everyone else in the smartphone market which is down as a whole, but Mac sales are down double digits.
Even then they’re expecting a 1% decline YoY for this quarter, and 5% growth YoY for Q1 which ends in December.
It’ll pick up again, I’m sure. The M1 family fixed almost everything wrong with the Mac, so people were eager to get it, and now we’re set for a while. I’m personally going to hold onto my M1 Pro for at least a couple more years.