I don’t know. The ubiquity of Star Wars merch since Disney took over doesn’t help that side. I’d be interested to know who you trust more, a person wearing the symbol of the Jedi Order or the Cardassiam Union?
I don’t disagree. I had plenty of Star Wars action figures growing up. My suggestion is that since the acquisition, the brand has become even more mainstream and that merchandise has been taken to a new level.
I don’t know. The ubiquity of Star Wars merch since Disney took over doesn’t help that side. I’d be interested to know who you trust more, a person wearing the symbol of the Jedi Order or the Cardassiam Union?
Star Wars merch was everywhere way before Disney took over. Heck, the Ewoks were introduced exclusively to make merch.
"Star Wars” still holds the Guinness World Record for the most successful film merchandising franchise in history since it was first given the title in 2012. Disney bought Star Wars October 30, 2012, so it’s safe to say they must have sold plenty of merch before the acquisition.
I don’t disagree. I had plenty of Star Wars action figures growing up. My suggestion is that since the acquisition, the brand has become even more mainstream and that merchandise has been taken to a new level.