Large language models (LLMs) like GPT-4 can identify a person’s age, location, gender and income with up to 85 per cent accuracy simply by analysing their posts on social media.
But the AIs also picked up on subtler cues, like location-specific slang, and could estimate a salary range from a user’s profession and location.
Reference:
arXiv DOI: 10.48550/arXiv.2310.07298
Sure, but AI is the hot buzzword right now, so it’s got to be shoehorned into every discussion about technology!
I think it’s overall a good thing if it helps laymen understand just how much privacy matters and how much can be gleaned from seemingly innocuous data online. If an “AI” label makes it hit home, cool. As long as they get it.