An Indiana Moms for Liberty chapter has followed the conservative group’s national playbook, challenging diversity, equity and inclusion efforts in school districts as part of its “parental rights” mission. But the chapter’s aims and use of a quote from Adolf Hitler in its inaugural newsletter unexpectedly spilled over this fall into a mayor’s race previously defined by local development.

The polarizing nature of Moms for Liberty, which has gained name recognition for its push to pack school boards with its endorsements, has spurred some left-leaning candidates to capitalize on opposition to the group and stir voters against their conservative opponents.

In Carmel, Indiana, the Democratic candidate for mayor has repeatedly used the group when attacking his opponent, even though the mayor’s office has no administrative power over school districts, and the local chapter has publicly remained silent on the race outside of its traditional battleground.