Some of the most used platforms for travel and online shopping said Tuesday they’re going to team up to battle fake reviews. Amazon, reviews site Glassdoor and Trustpilot as well as travel companies Expedia Group, Booking.com and Tripadvisor announced they're launching a group called the “Coalition for Trusted Reviews."
Fake reviews with false information or recommendation could lead to a lot of wasted money and disappointed people. Even refunding in mass. And probably avoiding to buy from Amazon. Well it’s a bit dramatic, but I don’t see a positive effect for Amazon with many fake reviews in place. I’m sure Amazon want them removed, but it is hard to do this automatically for millions of products and reviews. It’s hard to find out automatically which one is real and which one is false. They don’t want delete legit reviews either.