This appears to be a blind spot content creators forget. Twitter is not YouTube. Meaning a content creators can announce where they will announce easier than moving to a new video platform.

The fact that more creators haven’t moved a mastodon or Lemmy (non advertised) platform is leaning towards lack of knowing the power behind it. The allure of reddit was in part you couldn’t pay to win, you had to win the community

Issues like shadow banning won’t be an issue, as more ppl see the power of the federation. We will see a shift