Reddit said Wednesday that the platform is revamping its privacy settings with an aim to make ad personalization and account visibility toggles consistent. Most notably though, it is removing the ability to opt out of ad personalization based on Reddit activity.

Emphasis mine. The matter here is not consistency; the article author correctly identified it, it’s to prevent users from disabling ad personalisation. Perhaps Reddit users wouldn’t be trying to burn the platform down from the inside, if it didn’t lie to the users so often, like this.

“Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity—what communities you join, leave, upvotes, downvotes, and other signals—to get an idea of what you might be interested in,”

That’s a lot of information and arguably personal.

I’m glad that I moved out.