It kind of doesn’t, though. Because you can still launch non-Steam games through Steam, and activate retail Steam keys without Valve taking a cut, there are plenty of ways for things to compete against the Steam Store without needing to also compete against the Steam launcher.
It kind of doesn’t, though. Because you can still launch non-Steam games through Steam, and activate retail Steam keys without Valve taking a cut, there are plenty of ways for things to compete against the Steam Store without needing to also compete against the Steam launcher.