Yeah the prospect of throwing down a couple of months rent… for precisely what value add (?) is going to be a hard sell for Apple.

Yeah you can watch a film, on your own, on a big virtual screen for $3500 rather than watch the tv that you already own in the company of your friends and family for free.

Or you can use your computer, but with a big floating virtual screen, which is a good thing I guess for $3500, or buy a large real monitor for $100+ dependant on demands, and not wear a heavy dorky headset with limited battery life.

There is nothing that other tech doesn’t do for cheaper (and often better) even when you combine the price of the multiple products you would have to buy to cover all use cases. Except maybe viewing weird 3D photos… great.

This product is isolating and antisocial with limited battery and it’s hugely expensive with no good usp. Looks to me like a rare Apple L.