The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • SuperSpruceEnglish
    1·
    1 year ago

    No, it’ll become a hot enthusiast pick when everything is electric, especially if it’s a manual. There are a lot of car enthusiasts who swear by the “feel” of an ICE sports car.