• ChocoboRocket@lemmy.world
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      1 year ago

      Independants/undecided voters and people who don’t generally participate in democracy

      Something like 60% of people vote in federal elections if we’re lucky. Obviously they aren’t all going to unanimously vote for only one party - but Republicans are notorious for showing up to vote on anything.

      • Pelicanen@sopuli.xyz
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        1 year ago

        Voter suppression is a pretty big problem that disproportionately affects people who don’t vote republican though.

    • TommySalami@lemmy.world
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      1 year ago

      The number of people who are politically disengaged is staggering. What better to motivate those people than to prompt some anger over an issue and hope they care about it enough to stay angry and vote. Also important to note this stuff is never done alone, there’s other outreach happening at the same time. It’s a numbers game, and those few disengaged folks you got fired up with a stupid ad could make or break you.

      That said, I think most attack ads are damaging to political discourse by nature of demanding a concise, pithy message. Never going to get genuine criticism out of that.

    • Semi-Hemi-Demigod@kbin.social
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      1 year ago

      It doesn’t have to be an attack ad. Rebranding what it means to be a Democrat is actually a great idea. Kind of like those “Pass it on” billboards

    • Meowoem@sh.itjust.works
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      1 year ago

      Then why do the other side do so well when they constantly yell about nothing? Yelling really seems to work.