Warner Bros. Discovery lost 1.8 million subscribers in the three months following the launch of Max. The losses weren’t exclusive to the Max streaming service, though. In its earnings report on Thursday, the company reported having 95.8 million global subscribers across all of its services — down from 97.6 million at the end of the first quarter of this year.
It might be due to churn. If people leave for whatever reason and then new people don’t join because of a lack of name recognition that would explain it.