I don’t know why people keep thinking that phones are listening in on every conversation just so they can advertise ‘Volvo’ at you.

• they don’t need to - we give them loads of data voluntarily based on location data, what we search for, things we buy, things we ‘like’ on social media…

• they’d be stung for huge fines and reputational damage if caught doing it.

• it’d take enormous storage and processing power to manage all that data.

• Just think about how many things you talk about every day that you’ve never then seen an advert for (confirmation bias)

• my Google Home can’t understand me when I’m actually talking directly at it asking it a question, so the idea it can seripticiously pick out words while listening through my pocket is implausible.