Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • Duamerthrax@lemmy.world
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    13 hours ago

    I’ve been following Edison Motors. EV and Hybrid both make sense and can work depending on the application. They managed some real work tests towing log trailers without the genset kicking on.

    Personally, I would have a model line with the option to either have an all EV or hybrid drivetrain. Share parts from the battery to the wheel, but more batteries where the engine/generator would go if it’s the pure EV option.