Who calls it that - if it’s a spade, it’s a spade.
From memory a paper launch used to mean something that only existed on paper / a press launch; where no consumer could purchase the product. Considering stock quantities that GN has sourced for the US it’s near enough a paper launch.
The term paper launch has been kicking around for a while now.
https://www.urbandictionary.com/define.php?term=paper+launch
Who calls it that - if it’s a spade, it’s a spade.
From memory a paper launch used to mean something that only existed on paper / a press launch; where no consumer could purchase the product. Considering stock quantities that GN has sourced for the US it’s near enough a paper launch.