Yeah and with everything thats happening. It will be the usual slowly boiling the frog approach all the inflation / price gouging / shrinkflation has taken this far.

Currently they’re already doing it, it’s just a little bit slower and less dynamic: Goal, increase price by 25%

Step 1. Reduce package contents by 33% and provide a coupon for a reduced price by 25%

Step 2. Slowly oscilate the coupon from not available to being a less reduction in price.

Step 3: profit – Increasing the total profit to vary between 8% and 33% more depending on the day.

This example was taken from the new 8 can la croixs, but plenty of other examples. It’s just items that have a fixed size / quantity are harder to shrinkflate. Other stuff just reduce the weight a little at a time.