Aside from being a cool looking pic, I think it’s because of what’s in it. From the article:

In this image, one can see the core of the Milky Way galaxy, zodiacal light (sunlight diffused by interplanetary dust), streaks of SpaceX Starlink satellites, individual stars, an edge-on view of the atmosphere that appears in burnt umber due to hydroxide emissions, a near-sunrise just over the horizon, and nighttime cities appearing as streaks.