I think the messaging is clear this time: Steam Deck is the defacto and flagship SteamOS device that represents the platform, and it has a strong established mindshare already, while other options are now available as well. It had a headstart of three years that gave it plenty of time to shine, and the handheld form-factor still stands out as something the competition (Windows) treats as an afterthought at best with poor UX.
The Steam Machines effort tried to position Alienware Alpha as its focus but the press coverage including all of the other options at the same time confused people. Steam Machines also had awful timing and pricing, with the Alienware being outdated hardware whose Windows version had already been out for a year for the same price or lower by the time the SteamOS version released, and the SteamOS version offering absolutely no advantage in pricing, power, features, or UX for most gamers. All of those factors are different this time. Plus game compatibility was much worse than it is now.
I think the messaging is clear this time: Steam Deck is the defacto and flagship SteamOS device that represents the platform, and it has a strong established mindshare already, while other options are now available as well. It had a headstart of three years that gave it plenty of time to shine, and the handheld form-factor still stands out as something the competition (Windows) treats as an afterthought at best with poor UX.
The Steam Machines effort tried to position Alienware Alpha as its focus but the press coverage including all of the other options at the same time confused people. Steam Machines also had awful timing and pricing, with the Alienware being outdated hardware whose Windows version had already been out for a year for the same price or lower by the time the SteamOS version released, and the SteamOS version offering absolutely no advantage in pricing, power, features, or UX for most gamers. All of those factors are different this time. Plus game compatibility was much worse than it is now.